Pricing Simplified

Every plan includes our complete suite of tools, with no restrictions on features. Choose your plan based on how many vehicles you manage—nothing else changes.

Starter

Manage up to 30 vehicles monthly.

$199 USD

 /mo
Try it Free
Inventory Management
Keep your vehicle listings organized and accessible. Push to anywhere in seconds.
MagicLister™
Quick photo uploads, studio quality transform and easy listing creation.
Mobile App Enabled
Access and manage your dealership anytime, anywhere with our mobile app.
Chats & Appointments
Direct CRM tools to stay connected with your customers and handle appointments.
Sales Processing
Process cash and finance sales, and print forms efficiently.
Marketing
Premium websites with financing apps, plus powerful tools to show cars online.
CashControl™
Easy financial and expense tracking with a simple dashboard. Plus QuickBooks integration.
SmoothStart
Get up and running within minutes with essential setup tools.
*TX Dealerships are eligible for automated account creation.
Most popular

Professional

Manage up to 100 vehicles monthly.

$299 USD

 /mo
Try it Free
Inventory Management
Keep your vehicle listings organized and accessible. Push to anywhere in seconds.
MagicLister™
Quick photo uploads, studio quality transform and easy listing creation.
Mobile App Enabled
Access and manage your dealership anytime, anywhere with our mobile app.
Chats & Appointments
Direct CRM tools to stay connected with your customers and handle appointments.
Sales Processing
Process cash and finance sales, and print forms efficiently.
Marketing
Premium websites with financing apps, plus powerful tools to show cars online.
CashControl™
Easy financial and expense tracking with a simple dashboard. Plus QuickBooks integration.
SmoothStart
Get up and running within minutes with essential setup tools.
*TX Dealerships are eligible for automated account creation.

Enterprise

Unlimited vehicles

$599 USD

 /mo
Try it Free
Inventory Management
Keep your vehicle listings organized and accessible. Push to anywhere in seconds.
MagicLister™
Quick photo uploads, studio quality transform and easy listing creation.
Mobile App Enabled
Access and manage your dealership anytime, anywhere with our mobile app.
Chats & Appointments
Direct CRM tools to stay connected with your customers and handle appointments.
Sales Processing
Process cash and finance sales, and print forms efficiently.
Marketing
Premium websites with financing apps, plus powerful tools to show cars online.
CashControl™
Easy financial and expense tracking with a simple dashboard. Plus QuickBooks integration.
SmoothStart
Get up and running within minutes with essential setup tools.
*TX Dealerships are eligible for automated account creation.

Starter

Manage up to 30 vehicles monthly.

$199 USD

 /mo
Try it Free
Inventory Management
Keep your vehicle listings organized and accessible. Push to anywhere in seconds.
MagicLister™
Quick photo uploads, studio quality transform and easy listing creation.
Mobile App Enabled
Access and manage your dealership anytime, anywhere with our mobile app.
Chats & Appointments
Direct CRM tools to stay connected with your customers and handle appointments.
Sales Processing
Process cash and finance sales, and print forms efficiently.
Marketing
Premium websites with financing apps, plus powerful tools to show cars online.
CashControl™
Easy financial and expense tracking with a simple dashboard. Plus QuickBooks integration.
SmoothStart
Get up and running within minutes with essential setup tools.
*TX Dealerships are eligible for automated account creation.
Most popular

Professional

Manage up to 100 vehicles monthly.

$299 USD

 /mo
Try it Free
Inventory Management
Keep your vehicle listings organized and accessible. Push to anywhere in seconds.
MagicLister™
Quick photo uploads, studio quality transform and easy listing creation.
Mobile App Enabled
Access and manage your dealership anytime, anywhere with our mobile app.
Chats & Appointments
Direct CRM tools to stay connected with your customers and handle appointments.
Sales Processing
Process cash and finance sales, and print forms efficiently.
Marketing
Premium websites with financing apps, plus powerful tools to show cars online.
CashControl™
Easy financial and expense tracking with a simple dashboard. Plus QuickBooks integration.
SmoothStart
Get up and running within minutes with essential setup tools.
*TX Dealerships are eligible for automated account creation.

Enterprise

Unlimited vehicles

$599 USD

 /mo
Try it Free
Inventory Management
Keep your vehicle listings organized and accessible. Push to anywhere in seconds.
MagicLister™
Quick photo uploads, studio quality transform and easy listing creation.
Mobile App Enabled
Access and manage your dealership anytime, anywhere with our mobile app.
Chats & Appointments
Direct CRM tools to stay connected with your customers and handle appointments.
Sales Processing
Process cash and finance sales, and print forms efficiently.
Marketing
Premium websites with financing apps, plus powerful tools to show cars online.
CashControl™
Easy financial and expense tracking with a simple dashboard. Plus QuickBooks integration.
SmoothStart
Get up and running within minutes with essential setup tools.
*TX Dealerships are eligible for automated account creation.

Need to Learn More About Dealer Essential?

Schedule a personalized demo to explore our platform and get answers to all your questions.

Why Dealer Essential Wins?

Our software is designed for modern car dealerships like yours, offering superior features and benefits that competitors just can’t match. Check out how we compare:

Features
Other Software
Other Software 2
Dealer Essential™
Live inventory tracking
$79/mo
$99/mo
All-in-one CRM
+ $199/mo
+ $100/mo
Custom Websites
+ $125/mo
+ $100/mo
Mobile App (iOS and Android)
24/7 support
Posting to FB Marketplace
+ $50/mo
+ $100/mo
Credit application processing
+ $50/mo
Studio-Quality backgrounds

Understanding Our Pricing Model

Fair Pricing

Straightforward pricing that puts you in control.

Scalable Plans

Your growth drives our pricing, pay for what you use.

Results Focused

Get the tools that pay for themselves, and then way more.

Frequently Asked Questions

Why Choose Dealer Essential?
Pricing & Plans
Quick Setup & 24/7 Support

Unlock the Full Potential of Dealership Essential

Experience all the features and benefits of Dealership Essential without any commitments or credit card requirements.

Start Your Free Trial

Get instant access and see how we can help your dealership succeed.
Quick Setup for TX Dealers
Just 3 minutes and you're on your way to success with our easy self-guided setup.
Self-Onboard
Book a Demo
Book a demo to discover what our platform can do for you.
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