Dealership Software Built For You

Our dealer-first approach means solutions designed to work as hard as you do. Get the tools you understand, because time is money.

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Own Your Market

Close Deals Faster

Dominate, Don't Wait

Join the most successful dealers in the world!

Enjoying more free time to focus on your selling more and serving customers.

$30,000,000

Dealer Essential helped dealers across the country make an extra $30M & increase their productivity by 30%*

With Dealer Essential

List. Sell. Faster

Mobile mockup showcasing Dealer Essential's CRM - an interface where all leads from different sources consolidated into one single window

MagicLister™

MagicLister™ simplifies your inventory management, making it easy and stress-free to handle your dealership's listing management. Just upload photos, and it grabs all the details-from VIN to mileage-and crafts your ad. Then, it posts directly to your website, partner sites and Facebook Marketplace - all in autopilot!

Dealership CRM

Improve how you talk to customers and sell cars faster with our tool. It organizes all your customer information and sales details in one spot. This helps you keep track of conversations and makes closing deals smoother and quicker.

Dealer Websites

Draw more people to your dealership with our marketing tools. We help you build attractive websites and create ads that target the right customers. More visibility means more potential buyers for your cars.

Mobile mockup showing inventory management overview page of the mobile app.

Here's how it works

3 easy steps to start improving your dealership operations.

Create your account

Connect Your Inventory

We will help you to migrate your current inventory and website from other DMS providers. It takes less than a few hours.

Watch Us Do The Rest

Our system will create a professional website for your dealership with improved images, establish your Google presence, post vehicles with partner platforms.

Start for free

Pricing & Plans

Manage your dealership From Your Mobile

Download the app to manage your inventory, keep track of leads, and schedule appointments. Stay on track, and reply to customers on time!

Your All-In-One Dealership Solution

Take the stress out of managing your dealership inventory with our simple, easy-to-use SaaS solution. We do the hard work so you don't have to.

Mike Hashimoto - showing a key of the new car. It is a video thumbnail

10K+ Dealers

Join a Winning Network

50 Hours/Month

Save 50+ Hours in Average

20% More Sales

Elevate Sales Efficiency

Your Dealership's Success Sidekick

Simplify every step with Dealer Essential. Our all-in-one solution is built for busy dealerships, so you can sell more cars, save time, and grow your business.

What Dealers Say About Us

Totally loving Dealer Essential over here! It’s like they get what small dealers need. The real-time sync keeps our site updated with the latest cars we get in. Super helpful when customers are checking online before they stop by.

Joey M., Sacramento, CA

Switching systems can be a headache, but not with these guys. Their support team was right there with us every step of the way. Really made a difference. Now, our sales folks use the app all the time to keep tabs on our inventory.

Brenda W., Omaha, NE

Got to say, the analytics part of Dealer Essential is solid. It shows us what’s hot and what’s not, helping us make smart moves quickly. Makes a world of difference to how we stock our lot.

Carlos E., Miami, FL

We’re all about speed and accuracy, and thanks to Dealer Essential’s tech, we’ve cut down the time it takes to process customer requests. Queries are faster, and that’s a win for us and our customers.

Priya D., Colorado Springs, CO

What I like most? The flexibility. We could tweak Dealer Essential to really fit what our dealership needed. It’s not just another off-the-shelf software; it feels personalized, which is pretty rare.

Liz R., Tampa, FL

Integrations That
‍Work For You

Connect your favorite tools and platforms with Dealer Essential for a seamless workflow. Update listings, provide financing & sync your CRM – all in one place.